 Wormkiller started as a gag.
My mother sucks at golf so bad it’s painful to watch.
During our many trips to the golf course throughout the year of 1998, my family watched her hit ball after ball from the tee box, only to send them flying across the ground for a hundred yards.
These were ugly shots but also very powerful shots that might even break a window if they chanced across one in the fairway. We began calling her trademark tee shots, ‘Wormkiller’ shots as a modification to the 'Wormburner' term.
A Wormburner golf shot is a low flying drive that hovers only a few yards off the ground but sails for hundreds of yards. It looks bad but actually goes a good distance. Our thinking was that my mother wasn’t burning the worms, she was instituting their wholesale slaughter.
In 1999 my brother was attending a well known Golf Academy. In addition to practicing and studying golf almost 24/7, he was given a class project of coming up with a golf clothing line. He called home for some ideas. My father, suggested I draw something, inspired by the Wormkiller joke.
I quickly made some sketches and took my designs to a local screen printer. By July 30th, 1999 we had the first t-shirts. For the next nine years we kept saying, ‘We should really make this into a product line’ but between jobs and children the idea never emerged until I locked my self in a room and finished the business outline.
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